depop-resale-shopping-app-london-selfrid

INSTALLATION

DEPOP

Depop opened a pop-up shop inside iconic department store, Selfridges.

The retail space opened in October 2019 and saw a rotation of different Depop sellers each week selling curated edits of pieces from their personal collections.

The pop-up included a Metalprogetti kinetic rail, which customers could control in order to view the available pieces.

The partnership comes as part of Selfridges’ The New Order AW19 creative campaign where the store has invited innovative digital creatives to “reimagine what shopping, style and the department store might look like in the not-so-distant future.”

Metalprogetti UK

9 Marlin Park

Central Way
Feltham

Middlesex
TW14 0AN

UK

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